Every Funnel Needs a Bucket

So often in marketing, we hear about the “funnel” where all of your marketing channels direct traffic and prospects to your door.  Awesome.  Great concept.


But why is the money on the floor?

This makes no sense.

If there was water going through the funnel, instead of contacts and potential leads, it would be spilling out onto the floor as well.




One part of this scenario is that unless you put a bucket under your funnel, it will spill out onto the floor.